Big news from our quiet corner of the coast — Glen Eden Beach Resort is heading to ATE26, the Australian tourism industry’s largest annual business-to-business event. Yes, while our days are usually filled with sunrise swims, salty breezes and the gentle rhythm of the ocean, in May 2026 we’ll be swapping sand for smart-casual suits at the Adelaide Convention Centre.
From Sunday 10 May to Thursday 14 May 2026, we’ll be attending the 46th edition of the Australian Tourism Exchange (ATE) in Adelaide/Tarntanya — proudly hosted in partnership with the South Australian Tourism Commission.
And we won’t be going alone.
We’re attending alongside Visit Sunshine Coast, representing our region together on the global stage and showcasing why the Sunshine Coast continues to be one of Australia’s most desirable coastal destinations.
The Australian Tourism Exchange (ATE) is the country’s largest annual tourism trade event. It brings together Australian tourism businesses — from boutique resorts and eco retreats to tour operators and major attractions — with global travel wholesalers and distribution partners.
Over four packed days, thousands of scheduled business appointments take place. It’s essentially the tourism industry’s version of speed networking — all focused on sharing the very best of Australia with the world.
ATE26 will also give international buyers the opportunity to experience Australia’s tourism offerings first-hand through pre- and post-event familiarisations, allowing them to see and feel destinations like the Sunshine Coast for themselves.
And that’s where Glen Eden comes in.
As a boutique beachfront resort on the Sunshine Coast, attending ATE is about connection, visibility and long-term growth.
Together with Visit Sunshine Coast, we’ll be:
• Meeting international travel buyers
• Showcasing Glen Eden Beach Resort to global markets
• Promoting the Sunshine Coast as a must-visit destination
• Strengthening sustainable tourism partnerships
While Glen Eden is known for its peaceful, unhurried atmosphere, events like ATE help ensure that our little slice of coastal calm continues to thrive.
We may be boutique — but we’re proud to represent something much bigger: the relaxed, authentic Sunshine Coast lifestyle.
The Sunshine Coast has quietly become one of Australia’s most sought-after coastal escapes. With pristine beaches, lush hinterland, coastal walks and a genuine local feel, it offers something travellers are increasingly searching for — space, nature and simplicity.
At ATE26 in Adelaide, we’ll be proudly sharing:
• Beachfront accommodation on the Sunshine Coast
• Nature-based and wellness-focused travel experiences
• Family-friendly coastal holidays
• Slower, more meaningful escapes
Working alongside Visit Sunshine Coast means we’re part of a coordinated regional approach — highlighting not just one resort, but an entire destination built around lifestyle and connection.
For four full days at the Adelaide Convention Centre, we’ll participate in pre-scheduled appointments with international travel partners. These meetings help position Glen Eden within curated Australian itineraries and ensure the Sunshine Coast remains front of mind in key global markets.
There are also networking events, industry briefings and opportunities to collaborate with other tourism operators from across Australia.
It’s energetic, inspiring and yes — there will be plenty of coffee involved.
But beyond the meetings, ATE is about storytelling. It’s about explaining why sunrise swims at Glen Eden feel different. Why beachfront accommodation on the Sunshine Coast offers such a unique kind of calm. Why guests return year after year.
You might wonder how a business-to-business tourism event benefits you as a guest.
Here’s how.
Stronger international partnerships help ensure long-term stability and visibility for Glen Eden Beach Resort. It supports sustainable occupancy, attracts travellers who value boutique coastal stays and strengthens the Sunshine Coast’s global reputation. It also allows us to grow thoughtfully — without losing the relaxed, grounded atmosphere that makes Glen Eden special.
We’re not changing who we are.
We’re simply making sure more people discover us.
ATE26 will be held in Adelaide/Tarntanya from 10–14 May 2026 — the fourth time the city has hosted the event. It’s an exciting backdrop for Australia’s largest tourism trade showcase.
For one week, we’ll be proudly representing Glen Eden Beach Resort and the Sunshine Coast alongside Visit Sunshine Coast.
And once it’s done?
We’ll be back where we belong.
Back to the ocean.
Back to the sand.
Back to the gentle rhythm of beachside mornings.
Tourism continues to evolve. Travellers are increasingly seeking authentic, slower and experience-driven holidays. Glen Eden Beach Resort sits beautifully within that movement.
Attending ATE26 ensures we stay connected, proactive and engaged within the Australian tourism industry — while remaining true to what we do best: offering a peaceful beachfront escape on the Sunshine Coast.